If you haven’t heard of Luv Cycles yet, you will. You’ll either see their pink and black colors blurring by you on the trail, or you’ll be seeing those same colors standing on a podium at any given endurance race. It’s a great name, a great concept, and a great brand. Shouts to Luv Cycles for formalizing an entity to help promote MTB.

If you ask me, there are two classes of mountain bikers; riders and hammer-heads. The Luv Cycles guys are the epitome of the later. The team is made up of Rocco, Russ, Lil’ Chris, Easy, and DJ. This year the team had its colorspodiumed at Big Bear and Cranky Monkey. They’re all great XC riders, but the guy to look out for is Lil’ Chris.