Spoke Apparel is a lifestyle clothing company specializing in t-shirt fashion for cycling enthusiasts. Our designs are focused on freeride, downhill and XC mountain biking. But that doesn’t mean we are less supportive of other genres of the sport. Bikes are bikes and we love all kinds of two wheeled, pedal driven machines. Our t-shirt artwork explicitly transcends this love.
The Voice of Mountain Biking
Our name, Spoke, is a statement conveying the shared culture of cycling. Yes, we are a lifestyle t-shirt company, but we also work to promote the sport of cycling, and particularly mountain biking, through our blog and through advocacy / sponsorship efforts. These efforts aim to grow and promote mountain biking so that our sport continues to evolve and new riders continue to take interest.
Spoke Apparel’s Founder
My name is Mike. Spoke Apparel is my passion. From 9am-5pm weekly, you can find me at the helm of Vitamin, the brand management boutique my wife and I own and operate. Vitamin enables us to make Spoke Apparel a reality. The Vitamin team is comprised of media and PR professionals, graphic designers, web designers / developers and copywriters.
You wanna know more about me? Ok.